What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 11Dec25-M2

Jesper Hovring Wrap Blouse in Burgundy

May 22

May 22 Jesper Hovring Wrap Blouse in Burgundy

Crown Princess Mary, Tops

Mulberry Maggie Clutch in Gold Snakeskin

Aug 17

Aug 17 Mulberry Maggie Clutch in Gold Snakeskin

Crown Princess Mary, Bags

Louise Grønlykke Mother of Pearl, Coral and Pearl Earrings

Apr 27

Apr 27 Louise Grønlykke Mother of Pearl, Coral and Pearl Earrings

Crown Princess Mary, Accessories, Earrings