What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 11Jun25-MO

The Row Nuance Shoulder Bag

Jun 20

Jun 20 The Row Nuance Shoulder Bag

Princess Maria-Olympia, Bags

Khaite x Oliver Peoples 1983C Sunglasses

Jul 16

Jul 16 Khaite x Oliver Peoples 1983C Sunglasses

Princess Maria-Olympia, Sunglasses

The Row Mary Jane Flats

Nov 25

Nov 25 The Row Mary Jane Flats

Princess Maria-Olympia, Shoes