What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 11Mar25-Math

Sézane Taylor Earrings in Green

Mar 11

Mar 11 Sézane Taylor Earrings in Green

Queen Mathilde, Earrings, Accessories

Natan Viella Top in Green

Mar 11

Mar 11 Natan Viella Top in Green

Queen Mathilde, Tops

Natan Vidi Skirt in Bottle Green

Nov 7

Nov 7 Natan Vidi Skirt in Bottle Green

Queen Mathilde, Bottoms

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches