What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 11Sept24-M1

Erdem Aurelia Floral Gown in Fuchsia

Sep 11

Sep 11 Erdem Aurelia Floral Gown in Fuchsia

Crown Princess Mary, Gowns

Gianvito Rossi Gianvito 105 Pumps in Purple Suede

Nov 29

Nov 29 Gianvito Rossi Gianvito 105 Pumps in Purple Suede

Crown Princess Mary, Shoes

Bottega Veneta Intrecciato Knot Clutch in Antique Rose Silk

Oct 10

Oct 10 Bottega Veneta Intrecciato Knot Clutch in Antique Rose Silk

Crown Princess Mary, Bags, Princess Eléonore