What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 12Jul25-C

Elie Saab Silk Long Dress

Jul 12

Jul 12 Elie Saab Silk Long Dress

Princess Charlene, Gowns

Gianvito Rossi Ascent 55 Pumps in Metallic

Dec 9

Dec 9 Gianvito Rossi Ascent 55 Pumps in Metallic

Princess Charlene, Shoes