What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 12Mar19-Bea

Jimmy Choo Daphne 120 Pumps in Blue Velvet

Sep 23

Sep 23 Jimmy Choo Daphne 120 Pumps in Blue Velvet

Princess Beatrice, Shoes, Princess Sofia

Ethan K Crocodile Clutch with Pearl Detail

Sep 5

Sep 5 Ethan K Crocodile Clutch with Pearl Detail

Princess Beatrice, Bags

Alaïa Studded Belt in Burgundy Leather

Sep 5

Sep 5 Alaïa Studded Belt in Burgundy Leather

Princess Beatrice, Accessories

Cartier Juste un Clou Bracelet in Yellow Gold

Sep 4

Sep 4 Cartier Juste un Clou Bracelet in Yellow Gold

Princess Beatrice, Bracelet, Accessories, Pauline Ducruet, Charlotte Casiraghi