What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Maxima visits Ghana - Day 3

November 7, 2026

Queen Maxima visits Ghana - Day 3

November 7, 2026

On Thursday, Queen Maxima spent her third day in Ghana in her capacity as the UN Secretary-General’s Special Advocate for Financial Health (UNSGSA).

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November 7, 2026

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By Malene Birger Torun Coat

Crown Princess Mary, Outerwear

By Malene Birger Torun Coat

Crown Princess Mary, Outerwear

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Crown Princess Mary, Outerwear

All tagged 13Dec14

Start-rite Jo First Walking Shoes in Navy

Jul 5

Jul 5 Start-rite Jo First Walking Shoes in Navy

Prince George, Shoes

Really Wild Tartan Shawl

Jan 12

Jan 12 Really Wild Tartan Shawl

Duchess of Cambridge, Accessories

Prada Suede Round Toe Pump in Black

Dec 27

Dec 27 Prada Suede Round Toe Pump in Black

Duchess of Cambridge, Shoes

Magid Black Beaded Vintage Clutch

Jul 8

Jul 8 Magid Black Beaded Vintage Clutch

Duchess of Cambridge, Bags

Diane von Furstenberg Zarita Lace Gown in Black

Jun 29

Jun 29 Diane von Furstenberg Zarita Lace Gown in Black

Duchess of Cambridge, Gowns