What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

Featured

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

Penelope Chilvers Mary Jane Dali Espadrilles in Pink Peony

Countess of Wessex, Shoes

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Countess of Wessex, Shoes

All tagged 13Jun23-Max1

Tom Ford Olivia FT0078 U51 Sunglasses

Jun 13

Jun 13 Tom Ford Olivia FT0078 U51 Sunglasses

Queen Maxima, Sunglasses, Accessories

Natan Couture N3988 Sandals in White Leather

Apr 27

Apr 27 Natan Couture N3988 Sandals in White Leather

Queen Maxima, Shoes

Marina Raphael June Bag

Apr 19

Apr 19 Marina Raphael June Bag

Princess Ariane, Bags, Queen Maxima, Princess Alexia

Natan Belted Cropped Trousers in Beige

Sep 16

Sep 16 Natan Belted Cropped Trousers in Beige

Queen Maxima, Bottoms

Dinh Van Le Cube Diamant Small Bracelet in Yellow Gold

Jun 10

Jun 10 Dinh Van Le Cube Diamant Small Bracelet in Yellow Gold

Queen Maxima, Accessories, Bracelet