What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 13Jun26-Mad1

Aerin Adelina Wicker Clutch

Jun 13

Jun 13 Aerin Adelina Wicker Clutch

Princess Madeleine, Bags

Caroline Svedbom Cirelle Earrings

Jun 13

Jun 13 Caroline Svedbom Cirelle Earrings

Princess Madeleine, Accessories, Earrings

Zara High Heel Vinyl Sandals with Rhinestones

Nov 14

Nov 14 Zara High Heel Vinyl Sandals with Rhinestones

Princess Madeleine, Shoes