What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

Bode Sylphid Dress in Pink/Cream

Princess Alexandra Monaco, Dresses

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Princess Alexandra Monaco, Dresses

All tagged 13Mar18-Z

Dune Leather-Trimmed Ankle Booties in Black

Feb 6

Feb 6 Dune Leather-Trimmed Ankle Booties in Black

Zara Phillips, Shoes

Goldust Millinery Emma Fedora

Oct 21

Oct 21 Goldust Millinery Emma Fedora

Zara Phillips, Hats