What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Apr 22, 2026

Latest Find

Featured

Giorgio Armani Animal Print Clutch

Grand Duchess Maria Teresa, HGD Stéphanie, Bags

Giorgio Armani Animal Print Clutch

Grand Duchess Maria Teresa, HGD Stéphanie, Bags

Grand Duchess Maria Teresa, HGD Stéphanie, Bags

All tagged 14Apr26-Max1

Marina Raphael Micro Riviera Bag in Fringe Raffia

Mar 15

Mar 15 Marina Raphael Micro Riviera Bag in Fringe Raffia

Queen Maxima, Bags

Patek Philippe Ellipse Lady Diamonds Watch

Jun 20

Jun 20 Patek Philippe Ellipse Lady Diamonds Watch

Queen Maxima, Accessories, Watches

Gianvito Rossi Versilia 100 Sandals in Brown Suede

Jul 19

Jul 19 Gianvito Rossi Versilia 100 Sandals in Brown Suede

Queen Maxima, Shoes