What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Apr 30, 2024

Latest Find

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Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All tagged 14Jun22-Max2

Banana Republic Demi Studded Loafers

Jun 13

Jun 13 Banana Republic Demi Studded Loafers

Queen Maxima, Shoes

Lanvin Leopard Print Blouse

Jul 11

Jul 11 Lanvin Leopard Print Blouse

Queen Maxima, Tops