What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 14Mar17-Z

Ruby Rose Collection Top Handle Bowling Bag in Blue

Mar 17

Mar 17 Ruby Rose Collection Top Handle Bowling Bag in Blue

Zara Phillips, Bags

Dune Leather-Trimmed Ankle Booties in Black

Feb 6

Feb 6 Dune Leather-Trimmed Ankle Booties in Black

Zara Phillips, Shoes

Tom Ford Palmer Round Acetate Sunglasses in Tortoiseshell

Jun 19

Jun 19 Tom Ford Palmer Round Acetate Sunglasses in Tortoiseshell

Zara Phillips, Accessories, Sunglasses

Juliette Botterill Peacock Bow Velvet Percher in Blue

Nov 5

Nov 5 Juliette Botterill Peacock Bow Velvet Percher in Blue

Zara Phillips, Hats