What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 14Nov24-Max1

Marina Raphael Baby Riviera Bag in Gold Ribbed Leather

Apr 18

Apr 18 Marina Raphael Baby Riviera Bag in Gold Ribbed Leather

Princess Catharina-Amalia, Bags, Queen Maxima

Gianvito Rossi Poppy 100 Sandals in Gold Patent Leather

Jul 5

Jul 5 Gianvito Rossi Poppy 100 Sandals in Gold Patent Leather

Queen Maxima, Shoes