What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 14Sept23-Sil1

Judith Leiber Seashell Miniaudière

Oct 30

Oct 30 Judith Leiber Seashell Miniaudière

Queen Silvia, Bags

Jimmy Choo Daysha Cutout Pumps

May 18

May 18 Jimmy Choo Daysha Cutout Pumps

Queen Silvia, Shoes