What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Riksgälden

Apr 29, 2025

Crown Princess Victoria and Prince Daniel visit Riksgälden

Apr 29, 2025

Apr 29, 2025

Latest Find

Featured

Frame Stripe-Print Short-Sleeve T-Shirt in Dark Khaki Multi

Countess of Wessex, Tops

Frame Stripe-Print Short-Sleeve T-Shirt in Dark Khaki Multi

Countess of Wessex, Tops

Countess of Wessex, Tops

All tagged 15Apr25-I

Gianvito Rossi Gianvito 85 Pumps in Black Satin

Apr 16

Apr 16 Gianvito Rossi Gianvito 85 Pumps in Black Satin

Princess Isabella, Shoes

Cartier Love Small Bracelet

Apr 11

Apr 11 Cartier Love Small Bracelet

Princess Isabella, Accessories, Bracelet

Bruun Rasmussen Diamond Pendant Earrings

May 3

May 3 Bruun Rasmussen Diamond Pendant Earrings

Crown Princess Mary, Accessories, Earrings, Princess Isabella