What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 15Apr25-M

By Malene Birger Fringed Sequin Long Skirt

Mar 19

Mar 19 By Malene Birger Fringed Sequin Long Skirt

Crown Princess Mary, Bottoms

By Malene Birger Satin Draped Top

Mar 19

Mar 19 By Malene Birger Satin Draped Top

Crown Princess Mary, Tops

Gianvito Rossi Gianvito 105 Pumps in Black Satin

Jun 20

Jun 20 Gianvito Rossi Gianvito 105 Pumps in Black Satin

Queen Maxima, Shoes, Crown Princess Mary

Sergio Rossi Compact Clutch in Black Sequins

Sep 8

Sep 8 Sergio Rossi Compact Clutch in Black Sequins

Crown Princess Mary, Bags