What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 15Apr26-L

Barbara Goenaga Little Rayo Iconic Earrings

Apr 15

Apr 15 Barbara Goenaga Little Rayo Iconic Earrings

Queen Letizia, Accessories, Earrings

Sézane Paula Babies in White

Jul 24

Jul 24 Sézane Paula Babies in White

Queen Letizia, Shoes

Massimo Dutti Pussy Bow Blouse

Mar 19

Mar 19 Massimo Dutti Pussy Bow Blouse

Queen Letizia, Tops

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings