What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 15Aug22

Jacquemus Le bob Artichaut Hat in Light Pink

Aug 19

Aug 19 Jacquemus Le bob Artichaut Hat in Light Pink

Camille Gottlieb, Hats

Jennifer Creel Zodiac Pendant Necklace

Dec 4

Dec 4 Jennifer Creel Zodiac Pendant Necklace

Crown Princess Marie Chantal, Accessories, Earrings

APM Monaco Alphabet Lock Necklace

Apr 17

Apr 17 APM Monaco Alphabet Lock Necklace

Accessories, Necklace, Camille Gottlieb