What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 15Mar26-M1

Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

May 6

May 6 Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

Crown Princess Mary, Shoes

Ole Lynggaard Winter Frost Earrings in 18K Yellow Gold and Diamonds

Sep 30

Sep 30 Ole Lynggaard Winter Frost Earrings in 18K Yellow Gold and Diamonds

Crown Princess Mary, Accessories, Earrings

Judith Leiber Snakeskin Box Clutch in Gold

Apr 4

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Crown Princess Mary, Bags

Ole Lynggaard Copenhagen Leaf Brooch

Sep 8

Sep 8 Ole Lynggaard Copenhagen Leaf Brooch

Crown Princess Mary, Brooches, Accessories