What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 15Sept24-Bea

Rue de Verneuil Marinière Cruise Bucket Bag in Navy/White

Sep 28

Sep 28 Rue de Verneuil Marinière Cruise Bucket Bag in Navy/White

Princess Beatrice, Bags

ASOS DESIGN Soft Denim Puff-Sleeve Shirt in Midwash

Sep 10

Sep 10 ASOS DESIGN Soft Denim Puff-Sleeve Shirt in Midwash

Princess Beatrice, Tops

Sézane Oksana Skirt in Beige

May 30

May 30 Sézane Oksana Skirt in Beige

Princess Beatrice, Bottoms

Veja Wata II Pierre Low Sneakers in Black Canvas

Sep 10

Sep 10 Veja Wata II Pierre Low Sneakers in Black Canvas

Princess Beatrice, Shoes