What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

On Tuesday, King Carl Gustaf and Queen Silvia attended a seminar organised by the ten Royal Academies of which King Carl Gustaf is Patron.

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November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 16Apr22-Z

Animo Taipei Socks in Blu Navy

Aug 29

Aug 29 Animo Taipei Socks in Blu Navy

Zara Phillips, Accessories

Animo Vaniz Cap in Navy/White

May 29

May 29 Animo Vaniz Cap in Navy/White

Zara Phillips, Hats

Illesteva Leonard York Sunglasses

Jun 21

Jun 21 Illesteva Leonard York Sunglasses

Meghan Markle, Accessories, Sunglasses, Zara Phillips