What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

King Carl Gustaf and Queen Silvia attend Royal Academies seminar

November 11, 2026

On Tuesday, King Carl Gustaf and Queen Silvia attended a seminar organised by the ten Royal Academies of which King Carl Gustaf is Patron.

Read more →

November 11, 2026

Latest Find

Featured

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

Read more →

HGD Stéphanie, Bottoms

All tagged 16Apr23-Eli

Dries Van Noten Butterfly Choker in Blue & White

Apr 24

Apr 24 Dries Van Noten Butterfly Choker in Blue & White

Princess Elisabeth, Accessories

Dries Van Noten Blue Five-pocket Trousers

Apr 24

Apr 24 Dries Van Noten Blue Five-pocket Trousers

Princess Elisabeth, Bottoms