What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 16Aug21-A

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ole Yde Jessica Jumpsuit in Blue

May 4

May 4 Ole Yde Jessica Jumpsuit in Blue

Crown Princess Mary, Jumpsuits

Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Jun 11

Jun 11 Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Crown Princess Mary, Accessories, Bracelet

Prada Saffiano Double Bag in Navy

Oct 8

Oct 8 Prada Saffiano Double Bag in Navy

Crown Princess Mary, Bags