What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 16Aug21-B

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ole Yde Jessica Jumpsuit in Blue

May 4

May 4 Ole Yde Jessica Jumpsuit in Blue

Crown Princess Mary, Jumpsuits

Prada Pointed Toe 100 Pumps in Beige Leather

Oct 19

Oct 19 Prada Pointed Toe 100 Pumps in Beige Leather

Crown Princess Mary, Shoes

Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Jun 11

Jun 11 Dulong Fine Jewelry Esme Bracelet with Diamonds in Gold

Crown Princess Mary, Accessories, Bracelet