What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 16Jun15-Bea1

Nerida Fraiman Crin-Embellished Saucer Hat in Black

Dec 20

Dec 20 Nerida Fraiman Crin-Embellished Saucer Hat in Black

Princess Beatrice, Hats

Roksanda Turnham Bonded Midi Skirt

Feb 9

Feb 9 Roksanda Turnham Bonded Midi Skirt

Princess Beatrice, Bottoms

Roksanda Ebson Blouse in Green with Blue Cuffs

Feb 9

Feb 9 Roksanda Ebson Blouse in Green with Blue Cuffs

Princess Beatrice, Tops

Kotur Espey Clutch in Black Elaphe with Crystal-Embellished Clasp

Oct 29

Oct 29 Kotur Espey Clutch in Black Elaphe with Crystal-Embellished Clasp

Princess Beatrice, Bags, Princess Eugenie

Reiss Lupin Laser Cut Court Shoes

Aug 10

Aug 10 Reiss Lupin Laser Cut Court Shoes

Princess Beatrice, Shoes