What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 16Oct19-B

Oscar de la Renta Hammered Gold-Plated Leaf Clip Earrings

Oct 16

Oct 16 Oscar de la Renta Hammered Gold-Plated Leaf Clip Earrings

Princess Madeleine, Accessories, Earrings, HGD Stéphanie

Oscar de la Renta Embroidered Silk Crepe Gown in Magenta

Oct 16

Oct 16 Oscar de la Renta Embroidered Silk Crepe Gown in Magenta

Gowns, HGD Stéphanie