What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 17Apr24-Max

Sarah's Bag Chili Red Box Clutch

Apr 17

Apr 17 Sarah's Bag Chili Red Box Clutch

Queen Maxima, Bags, Princess Alexia

Natan Couture Jordan Skirt in Red

Apr 17

Apr 17 Natan Couture Jordan Skirt in Red

Queen Maxima, Bottoms

Gianvito Rossi Gianvito 105 Pumps in Red Nappa Leather

Sep 23

Sep 23 Gianvito Rossi Gianvito 105 Pumps in Red Nappa Leather

Queen Maxima, Shoes, Crown Princess Mary, Princess Catharina-Amalia