What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Jun22-E

Sotheby's Diamond and Kunzite Ring

Jan 26

Jan 26 Sotheby's Diamond and Kunzite Ring

Queen Mathilde, Princess Elisabeth, Rings

Giorgio Armani Starlit-Sky Tulle Evening Clutch Bag in Pink

Jun 17

Jun 17 Giorgio Armani Starlit-Sky Tulle Evening Clutch Bag in Pink

Princess Elisabeth, Bags

Armani Privé Fall 2021 Strapless Tiered Gown

Jun 17

Jun 17 Armani Privé Fall 2021 Strapless Tiered Gown

Princess Elisabeth, Gowns