What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Jun25-L

Sézane Paula Babies in Black Patent

May 9

May 9 Sézane Paula Babies in Black Patent

Queen Letizia, Shoes

Roberto Verino Striped Puff Sleeves Blouse

Sep 11

Sep 11 Roberto Verino Striped Puff Sleeves Blouse

Queen Letizia, Tops

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Adolfo Dominguez Vachetta Shoulder Bag

Nov 17

Nov 17 Adolfo Dominguez Vachetta Shoulder Bag

Queen Letizia, Bags

Hugo Boss Mayfair B Belt in Black

May 31

May 31 Hugo Boss Mayfair B Belt in Black

Queen Letizia, Accessories

Gold & Roses Double Dagger Earrings

Jul 20

Jul 20 Gold & Roses Double Dagger Earrings

Queen Letizia, Earrings, Accessories, Princess Leonor