What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Mar25-Math

Annick Tapernoux Gold Earrings

Mar 17

Mar 17 Annick Tapernoux Gold Earrings

Queen Mathilde, Accessories, Earrings

Natan Couture Dalma Top

Mar 17

Mar 17 Natan Couture Dalma Top

Queen Mathilde, Tops

Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Apr 4

Apr 4 Gianvito Rossi Gianvito 105 Pumps in Fumo Grey Suede

Crown Princess Mary, Shoes, Princess Madeleine, Queen Maxima, Queen Mathilde