What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Oct19-A

Hampton Canvas Plum Shoes in White

Oct 17

Oct 17 Hampton Canvas Plum Shoes in White

Duchess of Cambridge, Shoes

J.Crew Lucie D'Orsay Pumps in Ashen Brown Suede

Oct 17

Oct 17 J.Crew Lucie D'Orsay Pumps in Ashen Brown Suede

Duchess of Cambridge, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia

Mulberry Bayswater Clutch in Praline Suede

Jun 28

Jun 28 Mulberry Bayswater Clutch in Praline Suede

Duchess of Cambridge, Bags

Asprey London Oak Leaf Small Hoop Earrings

Jun 27

Jun 27 Asprey London Oak Leaf Small Hoop Earrings

Duchess of Cambridge, Accessories, Earrings