What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

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Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 18Apr08

Marc by Marc Jacobs Printed Scoop Neck Top

May 16

May 16 Marc by Marc Jacobs Printed Scoop Neck Top

Crown Princess Mary, Tops

Rupert Sanderson Regal Mary-Janes Pumps in Burgundy Patent

Sep 4

Sep 4 Rupert Sanderson Regal Mary-Janes Pumps in Burgundy Patent

Crown Princess Mette Marit, Shoes