What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 18Aug19

Munster Kids Flashes Crew Jumper

Oct 12

Oct 12 Munster Kids Flashes Crew Jumper

Prince Alexander, Tops

Berkeley Company BRKLY Cap in Black

Sep 6

Sep 6 Berkeley Company BRKLY Cap in Black

Princess Sofia, Hats

Gugguu Cap in Light Blue

Aug 18

Aug 18 Gugguu Cap in Light Blue

Hats, Prince Gabriel

Theory Diamond Star Earrings

Aug 6

Aug 6 Theory Diamond Star Earrings

Princess Sofia, Accessories, Earrings