What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 18Jul25-Mad

Zara White Button-Up Dotted Mesh Top

Jul 19

Jul 19 Zara White Button-Up Dotted Mesh Top

Princess Madeleine, Tops

Valentino 53mm Rockstud Cat Eye Sunglasses

Sep 13

Sep 13 Valentino 53mm Rockstud Cat Eye Sunglasses

Princess Madeleine, Accessories, Sunglasses