What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

Featured

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

Jonathan Simkhai Dahlia Handkerchief Midi Dress

Queen Maxima, Dresses

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Queen Maxima, Dresses

All tagged 18Jun16-Eug

Nerida Fraiman Audrey Hat

Feb 1

Feb 1 Nerida Fraiman Audrey Hat

Princess Eugenie, Hats

Alice + Olivia Dianna Floral Print Skirt

Feb 1

Feb 1 Alice + Olivia Dianna Floral Print Skirt

Princess Eugenie, Bottoms

Alice + Olivia Porla Collared Sweater

Feb 1

Feb 1 Alice + Olivia Porla Collared Sweater

Princess Eugenie, Tops

Alexander McQueen Gold-Capped Pumps in Black Suede

Jan 16

Jan 16 Alexander McQueen Gold-Capped Pumps in Black Suede

Princess Beatrice, Princess Eugenie, Shoes