What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Christian Dior Mini Lady D-Joy Bag in Latte Cannage Lambskin

Princess Charlene, Bags

Christian Dior Mini Lady D-Joy Bag in Latte Cannage Lambskin

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 18Jun24-J

Ray-Ban Junior New Wayfarer Sunglasses in Black/Grey

Jun 18

Jun 18 Ray-Ban Junior New Wayfarer Sunglasses in Black/Grey

Prince Jacques, Accessories

Lacoste Children L001 Sneakers in White

Jun 18

Jun 18 Lacoste Children L001 Sneakers in White

Prince Jacques, Shoes