What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

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October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

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HGD Stéphanie, Accessories, Earrings

All tagged 18May22-K

Jane Taylor London Lyssa Hat in Pink

May 18

May 18 Jane Taylor London Lyssa Hat in Pink

Duchess of Cambridge, Hats

Emmy London Rebecca Pumps in Makeup

May 18

May 18 Emmy London Rebecca Pumps in Makeup

Duchess of Cambridge, Shoes, Zara Phillips

Josef Beaded Flap Clutch Bag

Mar 8

Mar 8 Josef Beaded Flap Clutch Bag

Duchess of Cambridge, Bags

Kiki McDonough Cushion Drop and Diamond Hoop Earrings in Morganite

Jul 1

Jul 1 Kiki McDonough Cushion Drop and Diamond Hoop Earrings in Morganite

Duchess of Cambridge, Accessories, Earrings