What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 18Sept24-CA

Gianvito Rossi Ellipsis 105 Pumps in Navy Suede

Sep 19

Sep 19 Gianvito Rossi Ellipsis 105 Pumps in Navy Suede

Princess Catharina-Amalia, Shoes

Alex Perry Rowan Gown in Navy

Sep 18

Sep 18 Alex Perry Rowan Gown in Navy

Princess Catharina-Amalia, Gowns