What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 18Sept24-L

Mango x Victoria Beckham Harlow Shirt

Sep 18

Sep 18 Mango x Victoria Beckham Harlow Shirt

Queen Letizia, Tops

Hugo Boss Melanie 50 Sandals in Black

Jul 10

Jul 10 Hugo Boss Melanie 50 Sandals in Black

Queen Letizia, Shoes

Coreterno Amor Che Tutto Move Ring

Jan 6

Jan 6 Coreterno Amor Che Tutto Move Ring

Queen Letizia, Accessories, Rings

Gold & Roses Double Dagger Earrings

Jul 20

Jul 20 Gold & Roses Double Dagger Earrings

Queen Letizia, Earrings, Accessories, Princess Leonor