What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 19Apr07

3.1 Phillip Lim Mock Neck Short Sleeve Button-Up Top

Nov 17

Nov 17 3.1 Phillip Lim Mock Neck Short Sleeve Button-Up Top

Crown Princess Mette Marit, Tops

Prada Medium Boston Bag in White

Mar 16

Mar 16 Prada Medium Boston Bag in White

Duchess of Cambridge, Bags

Russell & Bromley Brown Suede Boots

Dec 26

Dec 26 Russell & Bromley Brown Suede Boots

Duchess of Cambridge, Shoes