What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Feb23-MD

H&M MAMA Ribbed Midi Skirt in Pigeon Blue

Mar 18

Mar 18 H&M MAMA Ribbed Midi Skirt in Pigeon Blue

Marie Ducruet, Bottoms

H&M MAMA V-Neck Wrapover Top in Pigeon Blue

Mar 18

Mar 18 H&M MAMA V-Neck Wrapover Top in Pigeon Blue

Marie Ducruet, Tops