What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 19Jun24-A

Gucci Jackie 1961 Small Shoulder Bag in Red

Jun 19

Jun 19 Gucci Jackie 1961 Small Shoulder Bag in Red

Princess Astrid, Bags

Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

May 10

May 10 Gucci GG Marmont Wide Belt in Black Leather and Gold Buckle

Princess Astrid, Accessories