What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 19Mar25-Max

360Five Everyday Sparkling Sands Fedora

Mar 19

Mar 19 360Five Everyday Sparkling Sands Fedora

Queen Maxima, Hats

Cartier Vintage Elephant Ring in Gold

Mar 19

Mar 19 Cartier Vintage Elephant Ring in Gold

Queen Maxima, Accessories, Rings

Rebecca de Ravenel La La Hoop Earrings in Rattan

Mar 19

Mar 19 Rebecca de Ravenel La La Hoop Earrings in Rattan

Queen Maxima, Earrings, Accessories

Etro Paisley-Print Silk Skirt

Jul 29

Jul 29 Etro Paisley-Print Silk Skirt

Queen Maxima, Bottoms

Etro Paisley-Print Silk Blouse

Jul 28

Jul 28 Etro Paisley-Print Silk Blouse

Queen Maxima, Tops

Oscar de la Renta Raffia Embellished Buckle Belt in Neutral

Jun 16

Jun 16 Oscar de la Renta Raffia Embellished Buckle Belt in Neutral

Queen Maxima, Accessories

Tom Ford Penelope Metal Butterfly Sunglasses

May 13

May 13 Tom Ford Penelope Metal Butterfly Sunglasses

Queen Maxima, Accessories, Sunglasses

Cartier Vintage Elephant Bracelet in Gold

Dec 22

Dec 22 Cartier Vintage Elephant Bracelet in Gold

Queen Maxima, Accessories, Bracelet, Princess Catharina-Amalia