What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 19Sept16-Bea1

Tommy Hilfiger Embroidered T-Strap Pumps in Navy

Feb 19

Feb 19 Tommy Hilfiger Embroidered T-Strap Pumps in Navy

Princess Beatrice, Shoes

Saint Laurent Sac de Jour Nano Bag in Black Leather

Oct 28

Oct 28 Saint Laurent Sac de Jour Nano Bag in Black Leather

Princess Beatrice, Bags

Saloni Naomi Striped Midi Skirt

Aug 4

Aug 4 Saloni Naomi Striped Midi Skirt

Princess Beatrice, Bottoms