What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 1Aug18

Mango Girls Cuffed Skinny Jeans

Jul 23

Jul 23 Mango Girls Cuffed Skinny Jeans

Princess Leonor, Bottoms

Mango Girls Embroidered Jeans

Jul 23

Jul 23 Mango Girls Embroidered Jeans

Infanta Sofia, Bottoms

Fresas by Conguitos Clara Shoes in Silver

Jul 22

Jul 22 Fresas by Conguitos Clara Shoes in Silver

Infanta Sofia, Shoes

Sarah World Espadrille Sandals in Silver Glitter

Jul 17

Jul 17 Sarah World Espadrille Sandals in Silver Glitter

Princess Leonor, Infanta Sofia, Shoes

Nanos Ruffle-Trimmed Top

Jul 16

Jul 16 Nanos Ruffle-Trimmed Top

Infanta Sofia, Tops

Carolina Herrera Girls Floral-Print Top

Jul 16

Jul 16 Carolina Herrera Girls Floral-Print Top

Princess Leonor, Tops

Naguisa Mala Sandals in Black

Oct 28

Oct 28 Naguisa Mala Sandals in Black

Queen Letizia, Shoes