What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 1Feb24-Bea

Gucci Jordaan Loafers in Black GG Velvet

Feb 3

Feb 3 Gucci Jordaan Loafers in Black GG Velvet

Princess Beatrice, Shoes

Zara ZW Collection Wool-Blend Midi Skirt in Grey

Feb 3

Feb 3 Zara ZW Collection Wool-Blend Midi Skirt in Grey

Princess Beatrice, Bottoms

Zara Soft Knit Vest in Grey Marl

Feb 3

Feb 3 Zara Soft Knit Vest in Grey Marl

Princess Beatrice, Tops

ME and EM Crease Less Cotton Elastic Sleeve Shirt in White

Feb 3

Feb 3 ME and EM Crease Less Cotton Elastic Sleeve Shirt in White

Princess Beatrice, Tops