What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 1Jan19

Jesper Høvring Leaf Patterned Gown

Mar 4

Mar 4 Jesper Høvring Leaf Patterned Gown

Crown Princess Mary, Gowns

Dulong Fine Jewelry Glory Tennis Bracelet

Jun 29

Jun 29 Dulong Fine Jewelry Glory Tennis Bracelet

Crown Princess Mary, Accessories, Bracelet

Sergio Rossi Compact Clutch in Black Sequins

Sep 8

Sep 8 Sergio Rossi Compact Clutch in Black Sequins

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Black Suede

Jul 4

Jul 4 Gianvito Rossi Gianvito 105 Pumps in Black Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Marie Chantal, Queen Mathilde

Michael Kors Claire Pumps in Glitter

Jun 16

Jun 16 Michael Kors Claire Pumps in Glitter

Shoes, Princess Marie