What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zapa Russel Dress in Blue

Marie Ducruet, Dresses

Zapa Russel Dress in Blue

Marie Ducruet, Dresses

Marie Ducruet, Dresses

All tagged 1Jan26-M

Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

May 6

May 6 Gianvito Rossi Gianvito 105 Pumps in Light Beige Satin

Crown Princess Mary, Shoes

Judith Leiber Snakeskin Box Clutch in Gold

Apr 4

Apr 4 Judith Leiber Snakeskin Box Clutch in Gold

Crown Princess Mary, Bags