What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Christine Bekaert Cosmos Stud Earrings

Queen Mathilde, Accessories, Earrings

Christine Bekaert Cosmos Stud Earrings

Queen Mathilde, Accessories, Earrings

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Queen Mathilde, Accessories, Earrings

All tagged 1Jul24-M

RM Williams Comfort Craftsman Boots

Jul 2

Jul 2 RM Williams Comfort Craftsman Boots

Crown Princess Mary, Shoes

Polo Ralph Lauren Cable-Knit Cashmere Sweater in Sea Green

Jul 1

Jul 1 Polo Ralph Lauren Cable-Knit Cashmere Sweater in Sea Green

Crown Princess Mary, Tops, Princess Josephine

Dulong Fine Jewelry Glory Tennis Bracelet

Jun 29

Jun 29 Dulong Fine Jewelry Glory Tennis Bracelet

Crown Princess Mary, Accessories, Bracelet

Skall Studio Pirette Trousers

Dec 25

Dec 25 Skall Studio Pirette Trousers

Crown Princess Mary, Bottoms